Pre-Launch & Basics
Build a solid foundation for Facebook and Instagram advertising. Learn market research, competitor analysis, audience targeting, and campaign preparation before launching your paid ads.
Small steps, practical ideas. Pick a subject that sparks your curiosity.
Build a solid foundation for Facebook and Instagram advertising. Learn market research, competitor analysis, audience targeting, and campaign preparation before launching your paid ads.
Learn how to configure and manage Facebook and Instagram ad sets, from audience targeting and budget scheduling to A/B testing, ad placements, performance analysis, and optimization.
Learn how to create engaging Facebook and Instagram ads, design promotional videos with Canva, write effective ad copy, and develop creative content for different businesses. Includes 8 structured lessons totaling 130 minutes.
Explore advanced creative advertising techniques for Facebook and Instagram. Learn how AI-powered tools, video production methods, editable templates, and performance analysis can support the development of engaging advertising content.
Explore the different advertising formats available for Facebook and Instagram, including image ads, video ads, carousel ads, Reels, and Stories. Understand how each format can support different advertising goals, products, and audiences.
Explore how to evaluate Facebook and Instagram advertising performance after launching campaigns. Understand key metrics, analyze advertising costs and conversions, identify improvement opportunities, and make more informed optimization decisions.